AWARD WINNING AIR TATTOO
The winners of the 2008 International Council of Airshows (ICAS) Marketing Competition were announced in Las Vegas recently.
The Royal International Air Tattoo 2008 won two awards at the US convention. It was awarded first place for Event Brochure for a Large Show category and came second in the 'Website for a Large Show' category.
The winning event brochure featured cover artwork by respected airbrush artist Phillip Castle. This award made the Air Tattoo the only winning entrant from the UK.
The Best Air Show Website category is for websites that showed the best and most comprehensive coverage of the show in question, a clear and effective use of multimedia, strong and intuitive site navigation and design.
Judges were particularly impressed with the way that the Air Tattoo website dealt with the 2008 show cancellation message while maintaining the excitement of the validation days. The website came into its own with easy navigation controls and enjoyable blogs.
The Air Tattoo's website also won a bronze award in Flight magazine's Flight Global Webbie Awards 2008.
Air Tattoo Director Tim Prince said "To achieve this kind of recognition for the work that we put in to the Air Tattoo is most rewarding particularly given last summer's disappointment. "
